Tuesday, February 28, 2006

So Cal Radio Ratings

Hoffmania.com summarizes the radio trends nicely:

The Arbitrends for Los Angeles came out today, and Richard Mellon Scaife will probably want his money back - his messengers have lost listeners by the boatload. These are month-to-month extrapolated ratings (not rolling three-month average) for listeners 12+.

  • Limbaugh drew a 4.1 last month. This month he dropped to a 3.3.*
  • Sean Hannity was at a 2.7 last month. He's now at a 1.8.*
  • Laura Ingraham: 1.1 to 0.8.
  • Dennis Prager/Michael Medved: 1.2 to a 0.7.*
  • Hugh Hewitt: 1.3 to 0.7.

*These are 10am-3pm ratings. Limbaugh is on 9am-noon. O'Reilly's on 9 to 11am on the same station. Hannity's on noon to 3pm.

How did KTLK, the Air America station do? Overall, 0.5 to 0.9, making it the only talk station in L.A. to score an increase.

  • Stephanie Miller (mornings): 0.7 to 1.0.
  • Al Franken (9 to noon)
  • Ed Schultz (noon to 3): 0.7 to 1.0.
  • Randi Rhodes (3 to 7pm): 0.7 to 1.0.

KTLK's 7pm to midnight surged from a 0.2 to a 1.0. Not to diminish Seder, Garofalo and Malloy, but KTLK still runs Clippers basketball thanks to an old contract, and they've been on a tear. The fact that this station pulls these kinds of numbers with a HORRENDOUS signal is a small miracle.

By the way, don't write this off as being liberal ol' Hollywood. The GOP stronghold of Orange County is included in this, too.

UPDATE: Here are the L.A. numbers from "the money demographic" - 25-54 year olds:

Limbaugh: 3.3 to 2.9.
Hannity: 1.8 to 0.5. (Ouch)
Ingraham: 0.9 to 0.6.
Prager/Medved: 1.4 to 0.3.
Hewitt: 1.4 to 0.9.

KTLK (Air America):
Miller: 1.1 to 1.1
Franken/Schultz: 0.7 to 0.7
Rhodes: 0.9 to 1.3. (That's my girl!)
Garofalo/Seder/Malloy/Clippers: 0.3 to 1.0.


elf said...

My wife and I both got Arbitron ratings survey books for the last ratings period. Let's just say that I might have slightly exaggerated the amount of time both of us spent lsitening to KTLK. Thoguh to be fair, I usually flip to Adam Carolla when Stephanie Miller goes to commercials, so my diary reflected that as well.

Randy G said...

I'm not recommending or condoning that you make misrepresentations in your diary, but realize that there are always systematic errors in these types of user surveys. These errors, whether inadvertent or intentional, typically have a way of mostly canceling each other out. And while the ratings shift during this period may in fact be overstated due to random variation, the longer term trend does appear to be in the same direction.

Adam Carolla???

Carol Elaine said...

elf, elf, elf...

For shame!

(elf is a good friend of mine, I can razz him. So there!)

I gotta agree with Randy - Adam Corolla? Next thing I know, you'll be driving an Aztek...

Oh. Yeah. Never mind.

Anonymous said...

You guys have always and will continue to suck!If it wasn't for special interest you would have been off the air long ago.